Architects specialized in furniture / product design. The studio, today located in London UK, was established year 2000 by Flemming Busk (1967), architect MAA and designer MDD, and Stephan B. Hertzog (1969), designer MDD. busk+hertzog have received more than 40 international design awards for their works and their designs are a.o. represented at the Royal House of Norway, Danish Broadcast Cooperation, CNN, Chivas Regal, the Norwegian Embassy in Helsinki, the Carnegie Trust, and "The Modern" (Restaurant), Museum of Modern Art, New York.
Flemming Busk has worked with SOFTLINE since 1999, where he won our idea competition with his simple yet brilliant sofa bed SLEEP. Has also specially designed among other things the HELLO chair for the world famous pop star Kylie Minogue.
SOFTLINE has come a long way since they started making furniture in 1979. They have become an international brand by creating innovative, iconic and high-quality furniture, and their modern, colourful designs can be found all over the world. But one thing hasn’t changed: all their modern upholstered furniture is still made in Denmark at their own factory.
They are proud to present on their website the next generation of contemporary SOFTLINE furniture and new design concepts and colours, created to meet the constantly changing needs of the global audience. Today it’s required that furniture can be combined in several configurations and used in different ways – a requirement which much of their furniture meets with unique integrated functions that makes it possible to use the same piece of furniture for e.g. sitting, lounging and sleeping.
Softline collaborates closely with leading international designers who all share the passion for quality, creativity and style that characterizes SOFTLINE, who give their unique take on the current trends and global lifestyle. This results in a collection that resonates with an international audience and accommodates all aspects of modern living.
Explore the new collections and discover their outstanding quality, new and eco-friendly materials in inspiring colours, and innovative style. Contemporary designer furniture perfect for decorating homes and public spaces anywhere in the world.